Thursday, August 5, 2010

Bridgestone Expands Driver's Education for Teens

Extending its "Think Before You Drive" driver education efforts, Bridgestone Americas has launched another safe driving program targeting teenaged drivers.

The Teens Drive Smart program focuses on educating teens on the dangers of distracted and impaired driving practices such as texting, talking on the phone and rowdy passengers.

“Educating teenagers about driver safety is not only the responsibility of parents and schools; it is also a responsibility for the community as a whole,” the company said. “As members of communities both big and small, we at Bridgestone Americas are fully committed to educating America’s teens on the importance of safe driving every time they get behind the wheel.”

The online home of this initiative is a new, interactive website – teensdrivesmart.com – that was specially designed to interact and engage with young drivers “in their voice so that they can understand the risks of distracted driving and start to practice safe driving habits,” the company said.

The site offers a variety of interactive components, including Real teen2teen advice to help teenagers navigate uncomfortable driving situations; tips and statistics for both teens and parents focusing on safe driving and car maintenance; driver safety contract templates for new drivers and their parents; videos demonstrating how to handle a vehicle in potentially dangerous situations; a blog where young drivers can share their take on safe driving habits; and a “Game Room” that offers a road quiz to test the teens’ knowledge of driver safety, two online games, and a quiz to determine which car best describes someone.

see the articlke and other news from Bridgestone at:
http://www.tirereview.com/Article/77908/bridgestone_americas_expands_driver_safety_efforts.aspx

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